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Technology is creating new opportunities to develop IP for amazing content-based experiences.
Exploring New Frontiers in Digital Content
Intellectual property sits at the core of Tencent’s businesses as a publisher of movies, music, video games, and more. With a global portfolio of more than 35,000 registered trademarks, Tencent is committed to developing, promoting, and protecting IP rights holders.
Technology is creating new opportunities for IP -- from hyper digital reality to digital avatars -- and opening a new frontier for amazing content-based experiences. Tencent’s Head of Public Affairs and Global Policy Danny Marti shared his thoughts about the future in a keynote speech at INTA 2023, and even welcomed a surprised guest -- his own digital avatar.